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AFAB Media Services

 

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Columns



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Links To Additional
Useful Information

View Resume   (PDF Format)



                                                       
                            
Stephen Lawton


 

AFAB Media Services provides senior-level counsel in marketing and corporate communications, as well as providing editorial content to a range of publications. We provide our clients with the kind of information they need to make effective and efficient decisions for short-term and long-term results.

Stephen Lawton is an author, journalist and marketing/public relations guru. He is a contributor to SC Magazine and Tom's IT Pro, as well as a storage and security blogger for IT MiddleGround, TwinStrata and Kalki Consulting, a cyber security consultancy. Previously he blogged for IntelligentWAN.com, InternetEvolution.com, 21stCenturyIT.com and Point2Security.com. He specializes in corporate and product marketing and public relations for technology companies serving consumers, small-to-midsize businesses, and large enterprises.

His proven track record in marketing and public relations for building brands, increasing awareness and generating buzz, resulting in quantifiable increased sales, along with his experience in market research and as an award-winning writer and editor in business and consumer journalism, make up the three-legged stool that is his career. On the corporate side, Stephen served as senior director of strategic marketing for Acronis, Inc., a disaster recovery, backup and virtualization migration company based in Woburn, MA. During his six years at the company, sales grew from $600,000 to nearly $120 Million. The company's products won more than 100 major awards, including multiple awards from Redmond, PC Magazine, CNET, PC World, Maximum PC, PC Pro, Smart Computing, IT Week, Web Week, Web Hosting Week, and many others, as well as a Best Buy Award from Consumers Digest. Other major honors included the Inc. Magazine Inc. 500; AlwaysOn Global 250, and VAR Business 5-Star Gold Partners Program. The company was featured in literally thousands of news, feature and product review articles, reaching billions of readers worldwide.

He served as a limited partner in Haskin Marketing and Publishing, a Foster City, Calif.-based custom publishing company where he did product development and strategic planning. He was vice president of content at DataRise, a company that produced international transportation documentation for Fortune 100 enterprises, freight forwarders and logistics companies; and director of marketing for Vision Point Automation, a robotics manufacturer.

In the publishing world, Stephen currently is a contributor to SC Magazine, the premiere data security publication, and to OpenCyberSecurity.org, a web site devoted to open source data security. Stephen blogs about network security at IntelligentWAN.com, InternetEvolution.com and Point2Security.com, United Business Media web sites. He served as editorial director and editor-in-chief of MicroTimes. He is a longtime technology journalist and served as chief editor of Digital News & Review, NetscapeWorld and SunWorld. He held senior editorial positions at LAN Times, Computer Systems News, Hardcopy and Digital News.

He contributed to a variety of publications, including CIO Insight, Electronic Business, NetworkWorld and the National Journal, and was a columnist for California Computer News.

Stephen is an occasional speaker at industry event. He has spoken to the Seattle chapter of the National Information Security Group, as well as at SMB Nation, Networld + Interop, Comdex PacRim, and DECUS.  He served as the computer expert for Bloomberg Radio's The Money Show on the company's flagship station, BLOOMBERG 1130 (WBBR-AM) in New York City and has been a frequent guest on Let's Talk Computers, Computer America, and other radio programs across the nation.

Among his honors are the 1999 Gold Award for Signed Editorials from the American Society of Business Publication Editors (ASBPE), Western Region, and finalist in 1999 for Most Visionary Editor-in-Chief from Press Access. In addition, MicroTimes also was honored when columnist Chris Barnett was cited for his feature writing by the ASBPE in its 2001 competition. While Stephen was chief editor of Digital News & Review, the magazine won one Gold Medal and two Silver Medals for its design and graphics in the 1995 Cahners Publishing Medal of Excellence competition. 

In addition to his staff editing positions, Stephen has written for a variety of publications, including such consumer publications and Web sites as the PC Week, New Media Magazine, PC Upgrade, Computer Technology Review, Bank Administration, Computer Monthly, Inform and Computer Buyers' Guide & Handbook. Among the business publications he has written for are Electronic Business, Military & Aerospace Electronics and Computer Retail Week.

He also served as a marketing consultant and industry analyst. His past consulting clients include Intel, Microsoft, Western Digital, Verbatim, and Transitional Technology. He served on the staff of Rothchild Consultants and did consulting projects for Enterprise Management Associates, Hartley & Associates, HTE Research, Data Storage Concepts and Peripheral Strategies.

Stephen launched his career as a newspaper reporter in Los Angeles and is credited as being the author who popularized the computer industry term "intranet" (Digital News & Review, April 24, 1995). Earlier, he edited the book Re:Organize (published by Hartley & Associates) and co-authored and produced "Best Newspaper Design," a newspaper design and graphics presentation used by more than 200 college- and university-level journalism schools in the 1980s.

Please feel free to e-mail Stephen at [afab001 at afab dot com] if you would like additional information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Keywords:  PR, Public Relations, Marketing, Virtualization, Storage, Data Security, Backup, Disaster Recovery, Mobile, Wireless, Technology, Editor, SMB, Consumer, Software, Hardware, Editorial, Writer, Infosec

Entire Site Copyright 1995-2014 Stephen M. Lawton
All trademarks are the property of their respective companies